William Rossoto, Artist, Author, Residential Designer, Photgrapher,

Showing posts with label artist. Show all posts
Showing posts with label artist. Show all posts

Tuesday, April 30, 2013

Dialogue & Art

   
Discovering yourself through art.......



   Recently while painting some "abstract explorations" I heard an enormous amount of internal dialogue going on that I hadn't heard before.........some of this will sound a bit.....crazy, and I don't take it to seriously myself.


    This isn't some poltergeist sort of thing occurring and my mind wasn't taken over by aliens nor was I using mind altering substances.....though, that might be of help in my explorations into the abstract realms of painting. When in the creative sphere whether writing, doing visual art or designing homes I always have a sort of positive inner guide, the quite voice that helps me to make decisions, what colors and content is best, etc., but the very small voice in the back of this voice is what I heard while doing the abstracts. It is not the voice of the muse, nor the reflections of academia or anything that I can recall being fed into my brain, though of course somewhere along the path of life I may have encountered it and completely forgotten the makings of it.

    Most of the time  I do figurative or semi-figurative work, take a lot of time to do them, exercise a
great amount of detail and am unable to leave white space. The abstract explorations are quite unlike the previously mentioned, taking little time, very loose, little detail and a lot of white space. I'm forcing myself to go outside my comfort zone, to broaden my artistic horizons mostly because I've been experiencing an "artist block" for some time now and desperately wanted a breakthrough of some sort.


   For some reason, while doing these abstract explorations the little voice in back of the little voice is telling me, "what I'm doing is wrong, inconsequential, I should take more time to complete them, there is no detail and this makes the work worthless, why am I leaving so much white space and why am I not doing more conceptual work that would mean something, and on it goes". Good grief!!!! I'm curious to know if other artist have experienced these sorts of inner commentary.

   What's funny about all of this to me is the contrast of having an enormous amount of fun and freedom while hearing a very derogatory and critical inner voice....the voice behind the inner voice. My general day to day inner dialogue is quite positive and I enjoy life a great deal, yet here is this mini voice ranting and raving negative about something I'm having fun doing. Maybe some art psychoanalyst could explain all this to me and tell me what I already know such as, I'm simply crazy and maybe I should do some art therapy. Anyway, I would love to hear from other artist artist on this topic.

Wednesday, March 13, 2013

Keeping Sketchbooks

Recently I pulled out my dusty old sketchbooks and few of the newer ones to trace my footsteps through the world of academics to my present state of being as an artist and writer. With over thirty years of sketches, poetry and short story writing to wade through I felt excited and yet overwhelmed by the prospect of excavating my past. It's like inserting myself into a time capsule, reliving things that might be better forgotten in the fog of faulty cellular memory. At the same time I might discover some possible elucidating and beautiful moments in time. Surrendering to the unknown I opened the oldest book first containing yellowed, cracked and torn pages of figure drawings, writings of a youthful exuberant and tumultuous young mind and some things I simply can't mention here. 

Often I thought of simply throwing these books out because if anyone else ever read this stuff or saw some of the rather provocative drawings, I might be accussed as being in need of medical attention which would feel pretty embarrassing while I'm still alive. Not that I'm all that self conscious about what others think, but hey.......I really am, but not in an insecure way. I am happy to say that I did keep these journals because there is something quite elucidating and beautiful about being able to revisit yourself, not in a narcissistic way, but as a tool to learn and observe your own process of maturing emotionally, spiritually, creatively and technically. Also, it allows me to create some new ideas from older material, though most of the time I would rather let sleeping dogs snore. After a few weeks of reading and looking through old sketches I am quite happy that I decided to keep these books, which continue to propel and inspire me in numerous ways.

My suggestion to all artist and writers is to keep all your note/sketch books so that you can visit them and so that others might be able to share in your process of creation.






Sunday, January 20, 2013

Book of Poetry & Art

 


If you like to read poetry, I just self published this book of poetry with a few art works from the "Nature Series". With over thirty years of writing short stories and poetry I thought it might be interesting to present some of it in conjunction with my art, testing the waters of what it not only takes to create a book, but also to get some feedback on my writing. I don't think of myself as a word smith as might a seasoned writer, but I do enjoy painting my thoughts with words.

http://www.blurb.com/books/4001033-moments-without-time

Click on the link above and it will take you to the preview of the book. I would appreciate any commentary you may have to offer about the book.




Monday, February 28, 2011

Galleries, Art, & You

I'm writing this post in hope that the many talented artist out there are more informed than than I have been in the past, and if you aren't, maybe this article will be worthy of your consideration.

Most artist produce their work so that others can derive pleasure from it in some form , and possibly be mentally and or spiritually stimulated, challenged about some conventional aspect of society, well...........the list goes on. 

In order for an artist to be seen by an audience requires getting out into the public eye. This is where things get interesting because there are so many ways to gain artistic visibility. The most basic being galleries, our websites, art reps, online galleries, magazines, etc. As you gain web presence you will also gain in the number of unsolicited emails from galleries and art events claiming they want to show your art work, have prize money for the best artist that applies, or claims they have a website that will get your work sold. This might seem like an exciting prospect, but generally they are only looking for ways to make money from unwary artist
.
Essentially galleries, online art galleries, and anyone who makes offers of instant artistic success or unrealistic juried prizes is looking for a naive artist that wants so badly to be seen in the public eye that they will pay whatever the asking price is. I have been one of those artist who in my younger days would do anything to be seen and have my ego stroked. no matter the cost.

Recently I received an email from the Amsterdam Whitney Gallery in New York asking me if would like to apply to their gallery for an upcoming group show. I looked them up on the net to see if they had any relevance, and it appeared they do actually have a gallery and they also run a few ads on Saatchi. So I proceeded to give them a call and see what they were about. All sounded innocent enough, they wanted to expand their art roster and might be willing to help promote my art work on their website. What was funny about this whole episode with the Whitney Amsterdam Gallery is that I temporarily lost my reasoning power and ability to use my past experiences as a barometer of the sort of actions not to engage in. Please don't make fun of me now. Yes, I did send them my portfolio, bio, and artist statement knowing full well what was probably going to take shape with these gallery folks. Okay, I plead temporary insanity and that is all I'll say about that! You can probably guess what comes next. Within the period of three day they emailed me back and proclaimed to congratulate me on having been accepted by their gallery and how prestigious and momentous this occasion was, and my, I felt so special and elated for just a brief moment before I read the "terms & conditions" portion of their offer.

Already having an intuitive notion as to what I was getting into, but ignoring it in hopes that one of these darling galleries might actually be forthright and honest..................well, that's asking a bit much. Bottom line, they wanted a minimum of $2100.00 to "represent me" and another 40% on top of that for any art work I sold. I just couldn't believe I fell sucker to a scheme I've seen so many times in the past. I promptly replied with a letter to them saying how pleased I was to be accepted by their gallery, and then I dug in deep telling them exactly what I thought of their scheming gallery ways. Yep, I have once again been a sucker. Why can't these galleries just tell you up front if they want your money for displaying work in their galleries instead of going through the elaborate ritual of baiting the sucker artist. I mean, that would be an honest approach and then it would be pretty easy to access what you may or may not want to do.

Perhaps you have encountered a similar event along your path in art and learned from it. Maybe you have paid someone to have your art seen in a gallery. You may even be paying someone online to have your displayed on a website. I'm not making any judgments about whether or not you may want to pay to get visibility, but I do ask you to take a look at as many ways as possible to sell your work without paying to have it done. I have a friend who says, "if you think you need to pay to get your art seen you're going in the dead wrong direction". I have to agree with him because if someone takes a genuine interest in your art, they are going buy it, or sell it for a commission and the terms and conditions will be up front and honest.

If you have an interesting gallery, art, online, selling, or other interesting art experience please feel free to share it with us here on "LIFE AS AN ARTIST".







Friday, February 25, 2011

Art Reps & Art

Amazing how much time has elapsed since my last post. A lot of transition, introspection, and new opportunities have taken place in recent months. Essentially reinventing my marketing approach, art work, and having a more flexible attitude about possible art venues has helped to create new prospects for expanding in the art world.

I have been in search of representation for my art work for quite some time, hoping to find a person who is genuinely interested in me as a person, who had a fondness for my art, not just the business side of art representation, and could produce results. I researched the online art reps, and gallery owners I had worked with thinking that this might be the most direct route to meeting my goal. The majority of online art reps left left me wondering what they actually do to market the art they have, and if I would even get noticed, as there was an unusually large number of artist being carried under their art roof. I'm sure that some artist do well with these online reps, but for me it seemed impersonal and a cookie cutter way to present my art. Most of the galleries I had worked with were great on putting together show openings, but follow up, advertising, and having the right audience for my work was yet to be found, so I chose not to look for my art rep through a gallery (at least for the time being).

Fortunately an unusual suspect arrived that is trustworthy, reliable, and has true admiration for me and my artwork. Over the last several years I have been approached by many people who were interested in representing me, but ended up fizzling out after a short period of time. Serious art representation requires fortitude, determination, and savvy. The art rep helped me to put together a full marketing package (pics, bio, cd's, cd covers, letterhead, cards, logo, website, etc.) and knows a lot of people that are the right sort of audience for my art work. Seeing the total presentation package put together and then following that up with meetings, send outs, phone calls, email campaigns, and social marketing has given me a sense of confidence about putting myself out in the world for all to see, not to mention the warm fuzzy feeling I get knowing my rep is working to promote and sell my art.

Audience!!!! I c
an almost laugh at myself now about never really paying attention to who my audience was and what sort of audience I wanted. I thought if I got a good turn out for my art openings that I must have something great going on, people like my stuff, and I'm attracting a following. Truth is, a lot of people go to art openings to socialize, drink free wine, and eat cheap hors d'oeurves, and occasionally buy some art. What I failed to see is that while having your friends and a ton people to your opening is a great thing, it has very little to do with selling art. I mean doing an art show isn't all about selling art, but I know I like to sell my art and not have it sitting in a storage unit where nobody gets to appreciate it. In order to get the work sold you have to have the right audience.


Currently I am doing a new series of equestrian work centered around Polo. There are only about 5000 Polo players in the U.S., so if I want to sell to Polo players I have to reach them by another means that just hanging art in the gallery. This is where a good art representative comes into play, and can market the art work world wide to a very specific audience. I have to say that I think it's pretty funny that I never focused on many of the fundamental aspects of selling my art. Of course all this talk about selling is not the reason I do art, however it is a way to sustain a life style I enjoy so that I can do more art, having the time to experiment and grow conceptually.

This is simply my abbreviated take on my life in art, and should be taken with a grain of salt as we all have our individual ways of creating art, marketing, and finding our own paths through the myriad of possibilities.