William Rossoto, Artist, Author, Residential Designer, Photgrapher,

Wednesday, March 31, 2010

Computers & The Studio



Yesterday I decided to venture to the studio without my usual side kick, my laptop computer. A simple choice to make with profound implications.

I usually take the laptop to the art studio because I want to keep up on my emails, check Facebook, write blogs, and do some photoshoping when I take breaks from painting. I never paused to realize that this could distract me so much from my original intention, which of course is to paint, draw, visualize, and converse with other artist.

To my surprise this welcome change brought about unanticipated creativity and investigation into some subject matter I have been curious about for some time now. I have a small library of art books and poetry at the studio of which I usually only glance at throughout my day. However, yesterday I spent my breaks from painting doing a considerable amount of reading which yielded great insights and new knowledge about painting mediums and gold leafing.

This was much more fulfilling and rewarding than thinking about what's happening on Facebook , email, and blogs. Also, my perception of time was considerably different, the day seemed longer, slower paced, and I was much more focused.

I still love my computers and doing all the stuff I do on them, but I also realize how using them can be very distracting. I'm now thinking that I may go several days without using a computer and see how I feel. I mean it wasn't that long ago when computers were not a part of my daily activity and I got along just fine.


In summation, yesterday was my most productive day at the studio due to choosing a different course of action.

Saying For The Day; Try something new, something different in your life........

Tuesday, March 30, 2010

Creating Time



Between everyday responsibilities; the have to, must do, and need to get done, there is the "creative time" that eludes many people. In order to find the time to make art I must intentionally create time to pursue my artistic passions. In doing so, sometimes I have to rearrange all those have to get done items of everyday responsibilities.

A lot of people ask me how I find the time to do everything I do and they think I have a life unfettered by the realities of responsibilities. I run an architectural business, make short films, paint, and am also writing a book. I'm not a super human, nor do I have any more time than anyone else, I mean the day is only twenty four hours long, give or take a few minutes of planetary fluctuation.

One of the largest consumers of time is the ole television, and the social site media perusing on the internet, of which I'm also guilty of. I don't watch television per say, I'll watch a movie on Hulu on the internet, and yes I do my fair share of social media as well.

I always ask myself, "is this how I want to be spending my time?" Asking this question helps to keep me conscious about how I spend my time, and if I would really rather be doing something else, whether relaxing in a different way or being productive with something. I know I can sit and watch a movie for two hours and feel like ten minutes has passed by. If I use those two hours to write, do art, or give some love to my fiancee, then more than often I feel a sense of fulfillment and that I am in the flow of life.

So, my secret to living is very simple. Turn off the T.V. and the social media, and listen to what your spirit, body, and mind want to do. We all like to feel a sense of accomplishment. We know when we are in the flow of life, and resonating with the energy of life. Life is river, you can hold on to the rocks on the shore and fear the river, or you can swim with the current and enjoy the ride.

Saying for the day: Be true yourself, know yourself, know your passion.

Monday, March 29, 2010

Collaboration With Artist


Moving Mayhem - Studio 4
Working in your studio day after day, isolated from other artist is one way to produce art work, and another method is to get out of the studio, meet other artist, work on projects together, exchange concepts, and have some commentary on each others art work.

Recently I opted to move my art studio at my house to an art space with about thirty other working artist. I hadn't worked in an environment like this since my days at the university, and always thought the best creative condition for me was to work alone. After moving all the stuff and setting up the art space in a small 300 sq. ft. walled space, I started to meet other artist, have conversations, invite guest over to view my art work, and found that I loved the energetic buzz of working around so many creative minded people.

Seeing so many artistic people, styles, and concepts on a daily basis affords the opportunity to expand beyond reading and viewing art work in books, which can be quite illuminating, but does not posses the power of real human interaction which is truly inspiring.

I consider this move on the best I have made and would suggest to any artistically inclined person to find interaction with other artist on a daily basis.

Also, I have recently started a collaborative project with a good friend of mine who is a renowned photographer. He takes the photos and processes them, then I add my painting to the photo work. Sometimes even after I paint he adds more photographs to the art work. Before starting a piece we discuss the concept, exchange ideas about the general direction we feel the piece can take, and then give each other complete freedom to pursue our passion.

This has been a great exercise in letting go of ego, and also I learned that I actually had some fear around working on someones art work, in that I might not be accepted - like, what if they don't like what I did to the art work, or what if I mess it up? After letting go of these fears, and removing the seriousness from this collaboration, we have created some great art work and learned a lot about ourselves in the process.

Saying For The Day: Share your creative spirit with others..........


Sunday, March 28, 2010

FINDING BALANCE IN ART


Sometimes it is a direct conscious effort in choosing pallets, approach, style, and the concept for art work, and at other times it seems that if you let the subconscious energies operate all on it's own the results are far more vibrant, alive, conveying to the viewer a sense of honesty, truth, and vibrancy that may not happen when subject matter and aesthetics are overly intellectualized. I was thinking about this in relationship to meditation and the conscious choice to elevate your energetic state.

Some say that by simply being present, aware of your thoughts and actions that you are meditating, and advancing energetically, while others say that you must consciously choose to participate in a ritualized form of meditation, such as doing it for 30 minutes or more every day while sitting in a posture that allows energy to flow easily through the chakras.

In choosing to do a ritualized activity, I ask, is that always the route to take in order to achieve the greatest effect and does it allow for spontaneous experience, such as when you paint without a great deal of forethought as to concept and aesthetics.

It seems to be a hit and miss sort of situation when simply approaching a canvas and letting out whatever will come forth, whereas a strongly preconceived notion will be well directed, but may also be a stifling approach that doesn't allow for spontaneous events, so the painting will look stiff and un-energetic.

I am still finding the balance between allowing for energetic spontaneous occurrence, and having a well thought out map of where I'm going conceptually and aesthetically.

Saying For The Day; Listen to your internal dialogue and what your body is telling you.

Saturday, March 27, 2010

Marketing Art Day



Producing art work is a wonderful, joyful experience. If I only create new art and deny the need for marketing my work, I'll have a studio full of art with no outlet for sales, so this day is devoted to gallery research, juried shows, and making follow up e-mails and phone calls.

I find this activity of marketing to require a great deal of creativity in a different realm, and it is an art unto itself. Finding galleries that are within the realm of what I do requires an enormous amount of research and diligence. Each has their own standards for applying, so I have to tweak each application. I also am working on a few things for magazines which want to feature my work, so I put together all the pictures and information for that as well. The most recent request came from My Daily Thread, and I should appear in an article in a few weeks.

I hope that soon I will have an art representative, so that I can focus solely on creating art.

The attached picture is a working sketch for my new equestrian series I recently started.

Saying for the day; Do all things in accordance with your heart...............

Friday, March 26, 2010

AT THE STUDIO 3-26-10


An interesting day at the painting studio, a bit restless, working on some sketches for the upcoming equestrian series, and wrestling with the dynamics of foreshortening. I do love the challenge of learning the anatomy of the horse, as I have never tried to draw them with any degree of accuracy. I think the more knowledge I gain about any visual subject matter gives me a foundation to work from that whether I'm doing realism or abstraction, it gives the drawing and painting a depth it couldn't have otherwise.

So, I'll continue with drawings today, working my way through the unknown, and whatever the results, whether pleasing to me or not so pleasing, I know I have expanded my abilities, and will have learned something new, doing better the next time.

Saying for the day;
I am willing to explore uncharted territory, and find joy in going beyond my comfort level.

Thursday, March 25, 2010

First Art Blog Post


This is my first blog post 3-25-10

I wanted to start this blog because I thought it would be interesting to share my artistic endeavors with you. Some days are spent painting, but there is also a great deal of time spent in the area of promotion and research. I am just starting to find the balancing point in how I spend my time, to little time spent on the marketing aspects and I know I will have few sales, but to much and I will have no new art work to show. This is one of the things many artist struggle with, some just want to paint and forgo the marketing aspect of things, while others will do lots of marketing, but have little art work to display. Of course if you are in the upper ranks of artist, that is, "well known" you will probably have an art representative. As for me, I am in a few galleries, sell my work on line, and through word of mouth. I hope to find a great art representative this year, this would free me up to paint, paint, paint.........

Today I had a great day in the studio working on some compositions for my upcoming equestrian series. I have loved horses for some time now and I also ride dressage, but until now I had never really tried to draw horses. I think I've drawn just about everything else and feel very comfortable drawing, but I still have a lot to learn about horse anatomy and how to present them with a sensibility of the noble, strong, beautiful creatures they are. I probably will spend the next year drawing & painting studies of horses before I attempt to create the real series for a gallery to sell.

Saying for the day: Express yourself without ego, from your heart, honestly, and with love.