William Rossoto, Artist, Author, Residential Designer, Photgrapher,

Sunday, April 18, 2010

Truthful Musings From The Studio


"MisMusings" from the studio.

As an artist I would suspect that we all experience peak moments of creativity, connecting with the divine, being a tool of that which is greater than ourselves and producing amazing art work. On the days I'm really in sync I can feel a tingle from the bottom of my spine rising all the way up through my crown chakra. Other days when only questions, anxiety, lack of confidence, insecurity, and to many questions come in to play to be of any real creative force I sit waiting for inspiration or simply do something else.

 Sometimes the best thing to do on days when it feels like your forcing the creative process is to do something completely different, take a walk, sleep, climb a mountain, or maybe go roller skating. Other times I find that if I simply make myself pick up my old wood handled brush and weave strokes of wet vivid liquid over the canvas, that I will let go of my inner chatter, circuitous internal dialogue, and find myself happily in the groove of creating, letting go, and free from misconception and attachment to what my mind tells me is real. Of course things can take another direction such as, producing a really ugly overworked painting, but this can also allow for new revelations in the direction you may really want to take.


I am, at this moment, talking myself into painting, picking up those beautiful brushes, mixing the sensuous chromatic liquids, brushing across the gleaming linen that beckons for me do something, anything!

Today I am working on a collaborative project and musing about my new Polo equestrian series. This is the first time I can recall being apprehensive about how to proceed with my art. Possibly, to much thought and to little action are at play as I look at the sketches on the walls, wondering how I want to approach them with paint and brush. Part of my mind plays the familiar tune of, simply apply action rather than thought, and the other half says that I might want to think some more, make more mock up paintings and be more sure of the direction I want to take. I'm feeling a bit insecure, wondering if what I paint will be acceptable. Acceptable to who? Acceptable for mass intake? Acceptable for sales. I can't believe these hesitations, questions, and feelings of inadequacy are roaming the my neural pathways, and making me pause from taking action. I have never done this before. I have always felt self assured, confident, committed to creating whatever was in the spirit of creation with no forethought of, 'is this okay, and will it be liked by people?"

Where did this come from? Why am I thinking rather than doing? Why am I consumed by the thought of acceptance and admiration?

To much coffee stimulating my neural network into senseless acts of introspection having nothing to do with reality, or so I tell myself this tale to sooth the savage reaper of non creativity.

The truth is, that I am far outside my arena of comfort. I usually create purely from instinct, intuition, some internal guiding force that I have relied on for the last thirty years, the one that tells me what's next and guides my hand smoothly across the canvas. I felt comfortable from that vantage point, never knowing where I was going, yet ending up in the right place without so much conscious effort. Now I am creating a series for a particular reason, or so it seems........
I am on a path to be purely a "professional artist", to support myself solely from my art work, believing that if I give the audience what they want, I will sell. In reply to previous statement I reply, "rather mundane, simplistic, egoistic, and functioning more in the economic sphere, rather than the spiritual, unseen, the place of risk, adventure, unknown, the possibilities that would not exist otherwise, living truth and expressing it".

Pragmatism and income weigh heavily on my mind when encroaching the idea making my bread from art. Somehow when I do architecture the process seems so much easier. I get a job, work with the client, design, draw the design & mechanics of it, get paid, and done. I see architecture that way, as a means, as creative process ending with bread on table. In painting I have always felt it as a place of refuge, freedom from the litany of responsibilities such as, planning, making money, etc. I am simply experiencing a new concept for my art, and my heart will not sink in doing so.

You are witnessing my thoughts in action here, hope it's not to boring as I make my best effort to try and conclude what I am actually doing with my art and why I am having such a difficult time proceeding, actuating, putting paint to canvas. I hope that you, the reader might find solace if you are lost as I am, and if you are on the other side of the spectrum of creativity I ask that you might share your thoughts.

Saying For The Day: Seek truth, and while your doing it be truthful.

Sunday, April 11, 2010

The Art Of Value & Grace




Recently Alan Bamberger posted a poignant question on Facebook that left me pondering possible answers for several days. If you aren't familiar with Alan, he is a renowned art critic, author, and art consultant who also presents some great information and questions on Facebook.

The question at hand is, " why do people want to buy your art and what do they get from it"?

A simple question, but one that I had not given a great deal of thought to previously, and most of my musing was and is about the creation of art and how to sell my art.

One of the first things most marketers do before a product is ever put out for consumers is to ask the central question, "who is the target market"? They look for levels of education, income, geographic location, sexual orientation, gender, age, race, and many more factors. Compiling this data and using newer sophisticated neural marketing techniques they come up with a specific group of people that will purchase a certain product. There is a great deal of money, energy, and time invested in knowing who will buy a specific product. The marketers and media experts know why someone will buy and how they will feel when they buy it. All of this a byproduct from the free enterprise system that generally uses the inducement of fear as a motivating factor to get you purchase a product.

Is this ever done with art? I haven't encountered any of the above mentioned marketing techniques to sell art.

Artist are generally more concerned with creating art than with the sale of art. Creating art is realy a full time job in and of itself. Of course artist have to eat, buy paint, canvas, pay mortgages, and attend to the general financial responsibilities that most people do. There are the "hired guns" in the art world, the graphic artist, illustrators, muralist, and so fourth that create art on demand and get paid a certain fee for creating art, and are generally guided by someone else vision. Those of who are not "hired guns" and create art purely from our hearts, souls, and gelatinous gray matter, are compelled to create, and desire to have someone out there on this blue globe acquire our work in exchange for greenbacks.

Most of the time fine artist are creating from an inner calling, a need to share their humanity, spirit, and experiences, of which have to find and avenue in some physical medium like painting, sculpture, film, poetry, photography, novels, and many other mediums. As an artist it often feels like a strange compulsion of some silent, yet loud invisible source telling us what we must do and when to do it. Some say it is a curse to be artist because often creating art comes before good sense, though as we age this compulsive state of being generally becomes more rounded and better balanced.

What most of us want as artist is to have someone else sell and market our work so that we can focus on creating art.

Do we know why people buy our art?

Possible answers.
1) Acquiring art for investment, sort of like playing the stock market, buy low, sell high.
2) Desiring to impress other people and have them believe you are a cultured sort of person.
3) Artist often buy other artist works because they like to support their fellow comrades.
4) A love of human expression through the medium of art.
5) Must have something on the wall above the couch.

The answers are as many as there are stars in the galaxies, and I have yet to come up with any definitive answers, though all this musing has gotten me to contemplate what my target market might look like.

First, they must have disposable income.
Second, they probably have a general interest in modern art.
Third, more than often they know me and like me.
Fourth, they might believe that someday my art will be worth more than they paid for it.


Quite honestly, for all the musing I've done on the questions of selling I have very few answers, and hope that a good art marketing person will manifest in my life. Most of the art I have sold has been from art shows, friends, and a few on line sales, and the whys of their purchases remains a bit of a mystery to me.


I would love to hear from anyone reading this article as to what they think about the reason is that people buy art and what they get from purchasing it.

Saying For The Day: Create from you heart, be true to yourself, and embrace joy.

Sunday, April 4, 2010

The Sweet Spot


There is a place on the tightrope of bliss that allows for infinite, perfect expression of creativity. It's always a balancing act when painting to apply the needed intellect, and to simply be a conduit of creativity. Also, there is a "sweet spot" when the viscosity of the paint on the canvas is just right and your brush flows like a gentle breeze on a full moon night.

Let's be a bit more specific here and quit talking all the "new age" sort of lingo.

The heart of the matter is having the knowledge of color, composition, paint application, or any medium you may work in, good conceptual skills, and being able to combine that with ability to let go of all your preconceptions as to how the painting should evolve and what the final result will be.

Often, after having done a lot of preliminary sketches, making small mock ups, and deciding the pallet to be used, I tend to have what feels like quite an investment in the piece at hand, and that it should turn out as I have chosen. This investment of ego can create a "stiff painting", one that is technically great, but will not speak to the viewer.

The nature of evolution is to seek that which is unknown, thus producing something dissimilar to the previous model in order to create something great. This seems to apply to art as well.

If you are determined to have a work of art turn out exactly as you have planned it, whether in the minds eye or on paper, more than often you will end up with a well orchestrated piece of art with a lack of that something special we'll call "heart connection"

What is "heart connection"?

It is the ability to create a work of art for the viewer that will resonate with peoples hearts. They feel what you wanted to communicate, they can associate with your work of art because it has more than just good technical and conceptual skills. It has that something extra special that words cannot define.

The reason that words are incapable of defining "it" is because the person who created the art went beyond the dimensions of intellectual skills and got in the rhythm with the force of life. The invisible energy that gives us all life, movement, animates us.

Ability to connect with that sweet spot when you paint gives an added dimension to your art work. When you are in the zone of true creativity balanced between the mind and the invisible energy of life, you know you have hit the "sweet spot".

Saying For The Day: Let go, be open to the unexpected..........

Friday, April 2, 2010

BALANCE


Today I am presented with making decisions about what carries the greatest priority in my life. I have written in previous articles about the balancing act most artist encounter between creating art, promoting, taking care of everyday responsibilities, and of course having time for family and friends. Often, finding a pleasing balance requires considerable focus, fortitude, and flexibility.

Yesterday was a flurry of meetings with clients for architectural jobs, and I didn't even have time to write this blog post, much less pursue any art activity. When wearing many hats as I do, the balancing act becomes more complicated.

I have recently started a new Polo Equestrian Series and have now completed about four working sketches for the series of ten paintings. My goal is to have all the sketches completed and painted in about sixty days. This is where the the balancing act requires some reassessment on my part to measure what is a priority.
1) Income is essential, and we all like to eat and play.
2) I love art and architecture, as both are creative and challenging.
3) The income for architecture is welcome and needed.
4) Art sales are often not providing the same level of income as architecture.
5) Both require an enormous amount of time and commitment.
6) So, how do I do everything I want to do?

First of all I have to stop being so serious about all of this. Things will get done as they get done, when they get done.
Second of all, I realize what a blessing it is to even be able to have to think about all this stuff.

Knowing this slows my million miles a second brain diatribe down long enough to realize there is no real gain or loss from any of this, and that the most important thing is to have fun, love what I have been given, and embrace the beauty of this moment.

Once I slow down the circuitous thoughts, I can easily focus and find solutions.

Saying For The Day; Relax, Count your Blessings and say Thank You.