William Rossoto, Artist, Author, Residential Designer, Photgrapher,

Showing posts with label galleries. Show all posts
Showing posts with label galleries. Show all posts

Thursday, February 21, 2013

Contributing Your Art




A few times a year I like to donate my art work to various foundations that have a worthy cause. One of the foundations called Chairise the Future lets you pick up a piece of furniture from their huge warehouse so that you make it into a work of art to be auctioned at their fundraiser. This auction raises money and provides furniture and other services for over 3,000 people every year in the Atlanta area.

I've been doing this particular donation for a few years now and I have encountered many questions from artist about giving their art away for free to fundraisers, of which I'd like to share with you.

The most often asked question is "why do all these fund raisers use the talents of artist to raise money but give the artist nothing in return" (money and or recognition). It's a loaded question with a lot of viewpoints depending on if you are a "successful artist" (in this case meaning - making a living from your art), or if you are a "struggling artist" (not making a living from your art). If you happen to be fortunate enough to thrive from your passion you generally don't have an issue with giving a few pieces of art work away every year. On the other hand if you are working a full time job in order to support your art and possibly your family as well, this is where most artist feel devalued when it comes to giving away their art. Another a salient question connected to the issue of giving art away for free is about the value/devaluation of art in our society which is a long and sticky topic to contemplate. So I'll do my best here to give some answers to the above questions and hopefully provide a perspective that might help you to see a bit of light in the tunnel of art fundraisers. 



The only fundraiser I have ever been a part of that gave a portion of the proceeds from the art sold to the artist is the Alan Avery Gallery in Atlanta. He feels that artist are worthy of receiving when they donate their art work. He told me he believes that a fundraiser should benefit everyone concerned and that it is important to not to devalue the art and the artist. He was raising money for Owen, a child in need of medical help, a very beautiful cause. I found myself contemplating his viewpoint about having value for the artist and the art. I had previously contributed for years with no expectation of a return on my art other than to benefit others. I think it is important to give and to give from your heart with no expectation of reward or attachment to a monetary outcome. However there are some considerations to be made when contributing of which I will discuss later in this article.

Recently I was talking with my friend, David Mendoza who has some valuable perspectives on doing fund raisers (he has helped to raise money, talent & sponsors for Chairise the Future). He views fund raisers such as Chairise the Future as an opportunity to make new contacts, advance your exposure as an artist, have people own great art and that all of the efforts  benefit a great cause to help people in need. Because of David's effort and several others, Chairise the Future which raises money for The Furniture Bank has been able to get a new warehouse and to continue to benefit many needy people. The upside of contributing your art is the beauty of knowing you can help many people with a small effort on your part. Community effort and the conscious intention to be of assistance to those less fortunate than ourselves is about love, altruism and the joy of giving. 

From another viewpoint, many fund raisers solicit artist to support their cause without the slightest inclination to offer recognition and or a percentage of the art they sell. It is as if artist have no value in this society that is often bereft of aestheticism, elegance, grace, wisdom and creativity. Our culture in the U.S. puts the arts on the bottom rung of life pursuits as though creativity and personal expression are of no value. On the top of the economic structure are the sciences, entrepreneurship, politics, being a CEO, etc., and reaping as much capital as possible at any cost. I have no qualm with making money or pragmatic endeavors, I simply would like to see the arts and artist recognized as a valid, important, potent and necessary part of life in our society. The arts and the artist reflect and help to create the shaping of society. It a spiritual journey many are not willing to explore because often the monetary rewards are not sufficient to provide for the everyday cost of living.

Wow.....I went on quite a tirade there and got off the subject.......sort of. Fundraisers ask artist to contribute on a regular basis because we are an easy target. There is often a belief that artist have tons of unsold artwork in their studios and that they should give it away because they can't sell it. This premise may or may not be true, but I do know that artist are often the first ones asked to donate to a worthy cause and unless a rare bird comes along such as Alan Avery who believes that artist and art have value, we will continue being the bottom of the shoe....good to step on, keeps your feet from hurting, but is rarely seen or recognized for its value.

In conclusion I believe that we (artist) should contribute to worthy causes to help others in need, but in a way I also feel that we deserve some sort of recognition and or a shared percentage of the donated art. On the other hand, the reward of giving is simply the act sharing from your heart without any expectation of being compensated. I am a bit conflicted about fundraisers and present this article as food for thought.  Aside from all this conjectural diatribe, I do hope you give your art to a good cause to help others.







Monday, February 28, 2011

Galleries, Art, & You

I'm writing this post in hope that the many talented artist out there are more informed than than I have been in the past, and if you aren't, maybe this article will be worthy of your consideration.

Most artist produce their work so that others can derive pleasure from it in some form , and possibly be mentally and or spiritually stimulated, challenged about some conventional aspect of society, well...........the list goes on. 

In order for an artist to be seen by an audience requires getting out into the public eye. This is where things get interesting because there are so many ways to gain artistic visibility. The most basic being galleries, our websites, art reps, online galleries, magazines, etc. As you gain web presence you will also gain in the number of unsolicited emails from galleries and art events claiming they want to show your art work, have prize money for the best artist that applies, or claims they have a website that will get your work sold. This might seem like an exciting prospect, but generally they are only looking for ways to make money from unwary artist
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Essentially galleries, online art galleries, and anyone who makes offers of instant artistic success or unrealistic juried prizes is looking for a naive artist that wants so badly to be seen in the public eye that they will pay whatever the asking price is. I have been one of those artist who in my younger days would do anything to be seen and have my ego stroked. no matter the cost.

Recently I received an email from the Amsterdam Whitney Gallery in New York asking me if would like to apply to their gallery for an upcoming group show. I looked them up on the net to see if they had any relevance, and it appeared they do actually have a gallery and they also run a few ads on Saatchi. So I proceeded to give them a call and see what they were about. All sounded innocent enough, they wanted to expand their art roster and might be willing to help promote my art work on their website. What was funny about this whole episode with the Whitney Amsterdam Gallery is that I temporarily lost my reasoning power and ability to use my past experiences as a barometer of the sort of actions not to engage in. Please don't make fun of me now. Yes, I did send them my portfolio, bio, and artist statement knowing full well what was probably going to take shape with these gallery folks. Okay, I plead temporary insanity and that is all I'll say about that! You can probably guess what comes next. Within the period of three day they emailed me back and proclaimed to congratulate me on having been accepted by their gallery and how prestigious and momentous this occasion was, and my, I felt so special and elated for just a brief moment before I read the "terms & conditions" portion of their offer.

Already having an intuitive notion as to what I was getting into, but ignoring it in hopes that one of these darling galleries might actually be forthright and honest..................well, that's asking a bit much. Bottom line, they wanted a minimum of $2100.00 to "represent me" and another 40% on top of that for any art work I sold. I just couldn't believe I fell sucker to a scheme I've seen so many times in the past. I promptly replied with a letter to them saying how pleased I was to be accepted by their gallery, and then I dug in deep telling them exactly what I thought of their scheming gallery ways. Yep, I have once again been a sucker. Why can't these galleries just tell you up front if they want your money for displaying work in their galleries instead of going through the elaborate ritual of baiting the sucker artist. I mean, that would be an honest approach and then it would be pretty easy to access what you may or may not want to do.

Perhaps you have encountered a similar event along your path in art and learned from it. Maybe you have paid someone to have your art seen in a gallery. You may even be paying someone online to have your displayed on a website. I'm not making any judgments about whether or not you may want to pay to get visibility, but I do ask you to take a look at as many ways as possible to sell your work without paying to have it done. I have a friend who says, "if you think you need to pay to get your art seen you're going in the dead wrong direction". I have to agree with him because if someone takes a genuine interest in your art, they are going buy it, or sell it for a commission and the terms and conditions will be up front and honest.

If you have an interesting gallery, art, online, selling, or other interesting art experience please feel free to share it with us here on "LIFE AS AN ARTIST".